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» Home » Authors » William Dupree

William Dupree

William Dupree is the owner of I.M.P.S. (Interactive Marketing & Promotional Solutions Inc.) a sole proprietorship marketing firm located in New York City that specializes in developing interactive marketing strategies for small businesses. Prior to founding I.M.P.S., Mr. Dupree was a senior partner at E.D.L. Marketing for twelve years. Before joining E.D.L. he worked for Diamond Marketing Group where he developed personal sales strategies, product planning, event planning, and created interactive marketing strategies for an assortment of small businesses. Visit http://www.intmktprosol.com

Articles by this Author

» Making Business 2 Business Sales on the Internet

By William Dupree | Published 03/4/2006 | Business and Finance | Unrated

In today’s world the internet is a must use tool in business 2 business sales prospecting. Think about the time it saves you in finding and gaining up to the minute information on any potential business, organization, and associations. The internet allows you to conduct searches to find businesses, and the names of the people you need to contact to sell your product or service.

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» Developing and Marketing Niche Products

By William Dupree | Published 03/4/2006 | Internet Marketing | Unrated

In today’s business world conventional and online business markets are so competitive that many business persons are turning their attention toward developing niche products where the competition from very large firms is practically non existent. You can find ideas for niche products by going online and conducting a search on www.Google.com. You can conduct a search by finding the root word of the business that you want to search for (in this example we will use “1970’s eclectic fashions”).

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» Marketing Using Personal Interactions

By William Dupree | Published 03/4/2006 | Business and Finance | Unrated

In today’s world there are too many marketing messages for prospects and customers to remember. It is essential that marketers create a memorable message. One way of accomplishing this is by creating personal interaction with your prospects. These interactions can be through a web site, personal selling, sponsoring key events, trade show attendance, and seminars.

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» 5 Ways of Using Direct Marketing

By William Dupree | Published 03/4/2006 | Business and Finance | Unrated

Direct marketing is attractive to many marketers because in most cases its effectiveness can be measured directly. For example, if you were to send out one thousand solicitations by mail and you receive seventy responses, then you know that the mailing led to a seven percent response rate.

Any medium that you choose to use to communicate directly to your prospects is being employed in direct marketing.

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» Applying The A.I.D.A. Rule On Line

By William Dupree | Published 03/4/2006 | Internet Marketing | Unrated

Attention, interest, desire, and action (A.I.D.A.) is a very powerful 4-step formula that can be applied to developing your web site. By getting attention, creating interest, obtaining desire, and getting a call to action, you can create a successful web site.

Attention:

In order to catch prospects attention you must first get them to visit your web site.

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» A Unique Marketing Spin for a Coffee Shop

By William Dupree | Published 03/4/2006 | Business and Finance | Unrated

Three business partners contacted me about creating a marketing plan for a coffee shop that they were opening in Greenwich Village in New York City. They had already leased a 3000 sq. foot space, which is very large for a coffee shop. They had not worked out what type of food or coffee they would serve. The location was too large for it to survive as just a coffee shop something extra would have to be added.

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» Department Store Buyer Becomes Interior Designer

By William Dupree | Published 03/4/2006 | Business and Finance | Unrated

Department Store Buyer Becomes Interior Designer

By William Dupree

A man contacted me about promoting his commercial interior design firm that he was starting. At that time he was working as a department store buyer where he was very bored in his job. He was interested in making a career change to interior designing. He had no formal training but had educated himself in interior design and had worked on some very small showroom and office design projects in an assisting role.

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» Incorporating Personal Interaction In Your Marketing

By William Dupree | Published 01/29/2006 | Marketing and Advertising | Rating:

In todays world there are too many marketing messages for prospects and customers to remember. It is essential that marketers create a memorable message. One way of accomplishing this is by creating personal interaction with your prospects. These interactions can be through a web site, personal selling, sponsoring key events, trade show attendance, and seminars.

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