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Shannon Cherry
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Growing a small business is tough work. The sales function is a time consuming task with a constant need to fill your "sales funnel" with fresh, qualified prospects on a regular basis. And that's why everyone pushes networking as one of the best ways to build one-on-one relationships.
However, most people hate networking events. Why? Because many networking events seem just like a constant barrage of sales pitches - with everyone trying to get the elusive client.
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Building a Good Media List
You've written a great press release and it's ready to go. But the bigger question remains: who do I send it to?
Before you begin sending the release to anyone and everyone, take heed. By not targeting the release to the right person at the right media outlet, your release will simply go into the trash and you'll never gain the respect of any reporter.
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Become the Recognized Expert with Articles
Want people to see you as the go-to expert in your field? Then you should be writing articles that offer usable information for your target market.
In just the last few years, article publishing as a promotional tool has gained enormous popularity. Article databases have sprung up all over the web.
As a result it isn't unusual for anyone - not just professional writers - to write and submit articles about their products and services in the hopes that readers will be more interested in making a purchase.
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Are You Tagging? Create a Successful Tagline for Your Business
A tagline is a sentence that artistically sums up the solution that your company can provide.
A tagline is the key message for your business and it may be the most important part of your promotional writing.
Getting it right, however, can be difficult. The shorter a description is, the more challenging it is to write.
If your tagline is clever enough, people will remember it and forever associate it with your business.
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Are You Sending the Right Stories to the Media?
Media coverage offers a free outlet for businesses to gain publicity for their services or products.
However, the more influential the media, the harder it is to get their attention. If you want to get past the media's defense, you have to know just what it is that they are looking for.
Reporters tend to be more receptive towards certain story ideas.
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Be a Hot Guest
Want to make an impact in front of thousands of people just by talking? Stop dreaming Oprah... and start doing radio.
Did you know that American radio stations need more than 10,000 guests per day to fill their shows?
Producers are constantly looking for compelling guests. And the key to getting their attention is to make sure that whatever you're going to talk about is:
*Controversial.
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How Does Your Online Media Room Rate?
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Setting up an online press room on your website is an important way for you to show the media you mean business. The simple task of dedicating an area of you site specifically for the media can save you the expense and time of using postal mail, help reporters and producers to conveniently meet their deadlines, and impress your target audience and potential clients.
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Christmas in July
While most people are enjoying the warm weather by picnicing and laying on beaches, my thoughts are growing cold.
I'm dreaming of a white Christmas - and so should you, if you have a product or service that can be featured in a holiday gift guide. Those are the gift sections that start popping up in magazines, newspapers and on TV every November.
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Are You Piggybacking?
Have you ever been reading the newspaper and found a story about a topic you could have been interviewed on? Then low and behold, there’s your competitor being quoted as part of the piece.
Does your competitor have more knowledge about the topic than you do? Probably not. But what your competitor may know is the art of piggybacking.
Piggybacking is a term used to tie in your expertise, product or service into a current event.
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Secret Interview Tactics of Journalists
You’ve done the work, and now a reporter wants to talk to you. You probably think the interview is the easiest part of the process. But you’d be wrong.
Reporters need to get a story, and often they won’t stop if they think they are on to something big. That’s why you need to brush up on your interview skills, before your faced with the big day.
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